2025

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Email marketing is not dead

Chiropractic Economics

In the age of social media, some DCs may feel email marketing is a thing of the past, or at least less relevant compared to platforms like Instagram or Facebook. However, nothing could be further from the truth. Email marketing allows you to maintain a personal, professional relationship with your patients while driving engagement and building loyalty.

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A Chiropractor’s Guide to Proper Billing: Therapeutic Exercises (97110) vs. Therapeutic Activities (97530)

ChiroUp

As a chiropractor, understanding billing nuances is crucial for compliance and reimbursement optimization. Two key CPT codes commonly used in chiropractic billing 97110 for therapeutic exercises and 97530 for therapeutic activitiesplay a significant role in your practices financial health. In this comprehensive guide, well break down these two codes, clarify their differences, and offer tips on billing and documentation to ensure proper reimbursement for these services.

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8 Best Chiropractic Personal Injury Marketing Strategies That Work

iMatrix

With more chiropractors in the market today, the competition has become more steep. So, how can your practice stand out? One way is by harnessing the power of targeted marketing, especially for personal injury patients. Focusing on a singular specialty or service allows you to craft marketing campaigns that resonate with your target audience. We’ll discuss effective strategies focusing on personal injury marketing for chiropractors to help you reach your market.

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Transforming the Health of the Culture: A Chiropractic Black History Perspective

ChiroJunky

Chiropractic care is a revolutionary act. In a healthcare system that has historically marginalized Black Americans, the ability to reclaim agency over our health is a form of resistance. For too long, the Black community has been systematically excluded from equitable access to healthcare, resulting in devastating health disparities. The structural inequities woven into the healthcare system have led to a legacy of distrust, exacerbated by exploitative medical practices, misdiagnoses, and negle

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Association Between Chiropractic Spinal Manipulation for Sciatica and Opioid-related Adverse Events: A Retrospective Cohort Study

ChiroOrg

Chiro.Org Blog: We found that adults with a new diagnosis of sciatica who initially received CSM had a significantly lower risk of opioid-related adverse drug events (ORADEs) over 1-year follow-up compared to matched controls initially receiving usual medical care. This finding was likely explained, in part, by a reduction in oral opioid prescription during follow-up.

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The Role of Your Core in Preventing Back Pain

Reinhardt Chiropractic

The Role of Your Core in Preventing Back Pain When we think about core strength, six-pack abs or intense gym workouts often come to mind. But your core is much more than a symbol of fitnessits the foundation of your bodys stability, balance, and movement. A strong, healthy core plays a vital role in protecting your back and preventing pain. Lets dive into how your core supports your spine, why it matters for back health, and simple ways to keep it strong.

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From D.D. Palmer to Haavik: How Chiropractic Care Enhances Brain Function and Innate Intelligence

Planet Chiropractic

By Michael Dorausch, D.C. For over a century, chiropractic care has evolved from a pioneering theory to a scientifically supported practice, connecting the dots between spinal health, brain function, and the bodys innate ability to heal. From D.D. Palmers foundational work in 1895 to B.J. Palmers advancements in the early 20th century, and now to. The post From D.D.

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Chiropractic SEO Made Simple: Boosting Your Practice Online

The Chiro Website Pro

In todays digital-first world, having a strong online presence is critical for every chiropractic practice. Most patients begin their search for healthcare providers online, and if your chiropractic practice doesnt show up on the first page of search results, youre losing out on potential patients. Thats where Chiropractic SEO comes into play. By understanding and implementing Chiropractic SEO, you can make your practice more visible, attract new patients, and establish yourself as a trusted exp

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Prominent NYC Ortho Surgeons Named in Fraud Lawsuit

Orthopedics This Week

A New York City taxi insurance company, American Transit Insurance Company, has sued more than 180 healthcare providers, including a raft of prominent orthopedic surgeons alleging fraudulent billing practices and illegal kickbacks. The post Prominent NYC Ortho Surgeons Named in Fraud Lawsuit first appeared on Orthopedics This Week.

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Local SEO vs. Traditional SEO for Chiropractors

Rocket Chiro

SEO (Search Engine Optimization) is a crucial part of any chiropractor’s digital marketing strategy. However, there are two primary types of SEO: Local SEO and Traditional SEO (also referred to as Organic SEO). Understanding the difference between them can help chiropractors attract more new patients effectively. Local Chiropractic SEO: Ranking for Local Searches Local SEO focuses on optimizing a businesss online presence to attract local patients.

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From Pain Relief to Profitability: How SoftWave Therapy Drives Results and Revenue

Chiropractic Economics

Branded content sponsored by SoftWave Therapy Introduction : Chiropractors today face mounting challengesdeclining reimbursements, competition, and the increasing demand for patient-centric, cash-based services. SoftWave Therapy is redefining whats possible in chiropractic care. With its ability to reduce pain, improve outcomes, and generate additional revenue streams, this advanced shockwave modality can help clinics thrive in a shifting healthcare landscape.

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Brachioradial Pruritus: The Neuropathic Itch Every DC Should Recognize

ChiroUp

Neuropathic itch is a chronic condition caused by nerve irritation, and accounts for an estimated 8% of chronic itch complaints - though the true prevalence is likely higher. (1) This relentless problem disrupts lives with persistent itching, burning, or tingling sensations. Among the most common forms of neuropathic itch are brachioradial pruritus and notalgia paresthetica. (1-3) While notalgia paresthetica impacts the upper back, brachioradial pruritus is a lesser-known but significant cause o

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7 Tips to Create a Great Ophthalmology PPC Ad Campaign

iMatrix

Imagine a patient desperately searching for an ophthalmologistmaybe theyre struggling with blurred vision, researching posterior polar cataract surgery, or worried about a posterior capsular rupture. Whats the first thing they do? Google it. 65% of consumers turn to Google before consulting a doctor or other medical professionals. Now, heres the kickerif your practice isnt showing up at the top of their search, theyre booking an appointment with someone else.

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Makenna Maxymillian: Accelerated Student Finds Passion in Pediatric Chiropractic Care

Palmer College of Chiropractic

Makenna Maxymillian is eager to help patients experience the benefits of chiropractic care. As a 2nd trimester Palmer Florida student, shell soon be living out her dream, and Palmers 3+1 program is helping her achieve this even quicker. “I heard about the 3+1 program when I was applying to colleges in high school. Its an accelerated program that allows me to leave my undergraduate school after earning 90 credits, and finish my bachelors degree and Doctor of Chiropractic degree in just over

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Temporal Trends and Geographic Variations in the Supply of Clinicians Who Provide Spinal Manipulation to Medicare Beneficiaries: A Serial Cross-Sectional Study

ChiroOrg

Chiro.Org Blog: Most clinicians who bill for SM services to Medicare beneficiaries are chiropractors. The supply of Medicare-active SM providers varies widely by state. The overall supply of SM providers under Medicare is declining, while the supply of nonchiropractors who provide SM is growing. Since SM is recommended for first-line treatment of low back pain, adequate access to SM is needed to provide equitable spine care for older US adults.

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How Custom Orthotics Improve Posture and Spine Health

Reinhardt Chiropractic

How Custom Orthotics Improve Posture and Spine Health Custom orthotics play a vital role in improving posture and supporting spine health. These specially designed shoe inserts are tailored to fit the unique shape of your feet, providing support that off-the-shelf insoles simply cant match. By addressing imbalances and pressure points, custom orthotics help build a solid foundation for your body, which is crucial for maintaining proper alignment and reducing pain.

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Chiropractic is the Heart of iHeartRadio

Planet Chiropractic

I bet you didn’t know that iHeartRadio (with over 188 million registered users) was once WOC (World of Chiropractic) Radio, owned by B.J. Palmer. Heres a timeline tracing the history from iHeartRadio back to WOC Radio and its owner, Palmer Communications. I’ve also included a few details about Ronald Reagans involvement. 2014: Clear Channel Communications.

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Chiropractic Care to Treat & Prevent Sports Injuries

Canadian Chiropractic Association

Professional athletes make headlines when they suffer traumatic and potentially career-ending injuries, sparking debates on their ability to return to play. However, it is not just the professionals who face these risks. Sports injuries are common across all activity levels whether youre an amateur athlete, weekend athlete, or an individual just starting your active journey.

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Local SEO for Chiropractors: The Key to Reaching Patients Nearby

The Chiro Website Pro

In today's digital-first world, having an online presence is essential for any business, including chiropractors. With more people searching for local services online, implementing local SEO strategies is crucial to ensure potential patients can find your practice. In this blog, well dive deep into how SEO for chiropractors can help you attract and retain patients in your community.

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The Real Story Behind Globus’s Nevro Deal

Orthopedics This Week

40 prospects, 9 tire kickers and 1 serious buyer, Globus Medical. Four years ago, Nevro was worth more than $5 billon. Globus is paying $250 million for Nevro, who, by the way, has about $290 million in cash and investment. Heres the back story of how Globus negotiated for and landed Nevro. The post The Real Story Behind Globuss Nevro Deal first appeared on Orthopedics This Week.

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Finding the Perfect Fit: The Science Behind Professional Bike Fitting

Chiros in Motion

Cycling is often celebrated as a low-impact sport, but that doesn’t mean it’s free from discomfort or injury. Even professional riders struggle with pain and performance issues if their bike setup isn’t right. Studies show that at some point in their riding careers over 50% of cyclists experience knee pain, 60% neck and shoulder discomfort, […] The post Finding the Perfect Fit: The Science Behind Professional Bike Fitting appeared first on Chiros in Motion.

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The characteristics of skilled leadership in practice management

Chiropractic Economics

Effective leadership at a healthcare practice entails more than just clinical skill; it also includes a wide range of characteristics that provide a supportive environment for both patients and staff. A skilled doctor-leader oversees the practice’s operations and also fosters an environment of empathy, trust and excellence. Here, we look at the crucial characteristics that constitute great leadership in practice management.

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The Benefits of Spinal Manipulation in 2025: Why HVLA Still Matters

ChiroUp

Chiropractic care has continued to evolve, but one technique remains a staple in spinal health: High-Velocity, Low-Amplitude (HVLA) spinal manipulation. While various low-force techniquessuch as flexion distraction, drop tables, and instrument-assisted methodsoffer valuable benefits, todays focus is on the classic hands-on approach that delivers that satisfying "pop" during treatment.

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How to Optimize Your Google My Business Listing

iMatrix

A strong online presence starts right at your doorstepwith your Google Business Profile. Think of it as your digital storefront, where potential customers stop by to quickly grab your business hours, check your location on Google Maps, and browse through customer reviews before deciding to visit or buy. Businesses with a fully optimized Google Business Profile attract 70% more visits and are 50% more likely to turn those visits into sales.

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Los Angeles Neurosurgeon, Dr. Albert Wong, Joins Elite Surgeons at Arthrex to Advance Endoscopic Minimally Invasive Spine Surgery

OrthoSpineNews

Dr.Albert Wongwill join an elite group of surgeons at Arthrex inFort Myers, Florida, onJanuary 24-25, 2025, to advance and teach cutting-edge techniques in endoscopic minimally invasive spine surgery, focusing on tissue-sparing approaches that enhance patient outcomes with faster recovery times and reduced surgical pain. LOS ANGELES, Jan. 16, 2025 /PRNewswire-PRWeb/ — Dr.

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What Athletic Qualities Do We Test (and How)?

Mike Reinold

If you are assessing, youre guessing. Here are the what, why, and how behind the athletic qualities we test The post What Athletic Qualities Do We Test (and How)? appeared first on Mike Reinold.

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Back Pain Keeping You Up At Night?

Beecher Chiropractic

Clear Lake City Chiropractor Comments: Trouble sleeping is very bothersome. When it is due to back pain, it can affect all aspects of your life. When patients come into our Houston, Texas office with back pain after not being able to get the proper rest, it can be worrisome. They are worried that it is something serious and hopeful that it requires a simple treatment.

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Chiropractic Care Boosts Brain Activity and Reduces Depression Symptoms: A New Study Reveals

Planet Chiropractic

By Michael Dorausch, D.C. A groundbreaking study published in Brain Sciences by Haavik et al. (2024) highlights the transformative effects of chiropractic care on brain activity, offering promising insights into alleviating depression and fatigue. By targeting key brain regions like the Posterior Cingulate Cortex (PCC) and the isthmus cingulate, weeks of chiropractic adjustments appear to.

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Top 6 Core Exercises for Better Posture

Petrak Family Chiropractic Center

Poor posture isn't just an aesthetic issue; it can lead to significant health problems like chronic neck and back pain, headaches, and even spinal misalignment if not addressed. One highly effective approach to improving posture is strengthening your core. But which core exercises are the best for improving posture? We've gathered the best core exercises for posture to help you build strength, enhance alignment, and promote overall physical well-being.

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Mastering Chiropractic SEO: How to Rank Higher and Attract More Patients

The Chiro Website Pro

In todays digital age, having a strong online presence is essential for every chiropractic practice. Patients often turn to the internet to find health solutions, which means ranking high in search engine results can directly impact the success of your practice. Thats where Chiropractic SEO comes into play. By mastering Chiropractic SEO, you can ensure your website not only ranks higher on search engines but also attracts more patients to your practice.

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AANS February 20th Spine Summit Features Spine Who’s Who

Orthopedics This Week

The 2025 AANS Spine Summit will be held February 20-23, 2025, in Tampa, Florida. Juan S. Uribe, M.D., FAANS, AANS/Congress of Neurological Surgeons Section on Disorders of the Spine & Peripheral Nerves Chair, recently shared with Orthopedics This Week what makes this spine meeting a premier event. The post AANS February 20th Spine Summit Features Spine Whos Who first appeared on Orthopedics This Week.

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Fear of Movement: Shifting from Fear to Curiosity

Chiros in Motion

If youve ever experienced persistent pain, you may have found yourself experiencing a fear of movement, which can make things worse. While this is a natural response, avoiding movement for too long can lead to more challenges. Instead, a curious mindset can help you take control and rediscover movement in a positive, pain-free way. Why […] The post Fear of Movement: Shifting from Fear to Curiosity appeared first on Chiros in Motion.

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F4CP President Sherry McAllister to receive Beatrice B. Hagen Award

Chiropractic Economics

Sherry McAllister, DC, MS (Ed), CCSP, FACC Sherry McAllister, DC, MS (Ed), CCSP, FACC, president of The Foundation for Chiropractic Progress (F4CP), a not-for-profit organization dedicated to informing and educating the general public about the value of chiropractic care, has been honored with Logan University’s 2025 Dr. Beatrice B. Hagen Award.

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Why Kids Get Hurt Differently: Using Panjabi’s Model to Decode Pediatric Lower Extremity Injuries

ChiroUp

When it comes to treating pediatric patients, its important to understand theyre not just small adults. The injuries they sustainand how they presentcan be quite different due to their stage of physical development. Growth plates, ligamentous laxity, and neuromuscular control are all still maturing, which can lead to unique injury patterns. Thats where Panjabis model of joint stability becomes really useful.

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12 Facebook Posts Ideas for Chiropractors

iMatrix

Facebook remains one of the most active social media platforms, with 2.11 billion daily users a 5.5% increase year-over-year and 3.065 billion monthly users , reflecting a 3.44% growth. Despite the rise of new social media platforms, Facebook continues to dominate digital marketing, making it an excellent way for chiropractors to engage with current patients , attract new patients , and build trust with their target audience.

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Karlton Spindle Secures Taiwan Patent for Navigated Jamshidi Needle System

OrthoSpineNews

January 17, 2025 – OrthoSpineNews – Karlton Spindle (NavJam LLC) and Ruthless Spines RJB co Inventor is proud to announce the allowance of its Taiwan Patent Application No.109134971, for its state-of-the-art Navigated Jamshidi Needle Systema technology designed as an aid for surgical procedures to measure angular orientation. The Taiwan patent will be issued on February 1, 2025.

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Little League Elbow

Mike Reinold

How to rehab Little League Elbow in youth baseball pitchers. The post Little League Elbow appeared first on Mike Reinold.

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