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Targeting the Right Audience: Strategies for Chiropractor PPC Success

ChiroCandy Marketing

For example, you may not offer massage therapy services, but someone searching for a massage therapist in your area may see your ad. Adding “massage therapy” as a negative keyword can filter out irrelevant clicks and ensure your ads are shown to the right audience.

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What You Need To Know About Chiro Advertising 

GSPatients

For example, if you primarily cater to athletes seeking sports injury treatment, your target audience might be active individuals who participate in sports regularly. Let’s say your practice offers a combination of traditional chiropractic techniques with holistic therapies like acupuncture or massage.

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