May, 2024

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The Most Important Thing You MUST Do to Accelerate Your Career

Mike Reinold

Finding a good mentor is hard. Many people don’t have access to someone that wants to help them accelerate their career. Here’s what we recommend you do. The post The Most Important Thing You MUST Do to Accelerate Your Career appeared first on Mike Reinold.

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Parker University extends president’s contract until 2030

Chiropractic Economics

William E. Morgan, DC On May 7, the Parker University Board of Trustees announced that its president, William E. Morgan, DC, has signed a contract extending his current leadership position until 2030. This contract aligns with the approval of Parker University’s new strategic plan, which was recently approved by the Board of Trustees and will be launched on Sept. 1.

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13 Strategies to Dominate Your Optical Marketing

iMatrix

In such a competitive niche, creating a top-notch optical marketing strategy is an essential element for standing out from other optical shops and acquiring new patients. With occupied schedules, it can be quite a challenge to brainstorm ideas for new optical marketing tactics that will convert online users into new patients. Continue reading to learn how to stand out from other optical shops in your local area, attract your higher revenue patients, and increase sales on designer frames, prescri

Patients 241
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How Much is a Chiropractic Practice Worth? Thoughts on Properly Establishing a Value For Your Chiropractic Business

The Strategic Chiropractor

How much is a chiropractic practice worth? This is one question that every chiropractor asks at least once during their chiropractic career. For some, the question gets posed at multiple times throughout the course of the life of their business. And for others, it’s a question that needs to be answered soon. Despite the commonness of the question “How much is a chiropractic practice worth?

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7 Essential Neurodynamic Tests For Sciatica And Lumbar Radiculopathies

ChiroUp

Nerves are dynamic structures that require the ability to glide and stretch for optimal function. Edema and fibrosis can impair this normal nerve movement, often resulting in neurogenic complaints. Nerve tension tests are crucial for identifying altered neurodynamics and effectively addressing these issues. Evidence-based chiropractors frequently manage lower extremity radicular pain, with sciatica being the most common culprit.

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Memorial Day: In Memory of Those Who Have Fallen

ChiroOrg

Memorial Day: In Memory of Those Who Have Fallen The Chiro.Org Blog The Bivouac of the Dead The muffled drum’s sad roll has beat The soldier’s last tattoo’ No more on life’s parade shall meet That brave and fallen few; On Fame’s eternal camping ground Their silent tents are spread; But Glory guards with solemn [.

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How to Deal with Stubborn Elbow Loss of Motion

Mike Reinold

Loss of range of motion after elbow surgery is common, here’s how we prevent and treat this when it occurs. The post How to Deal with Stubborn Elbow Loss of Motion appeared first on Mike Reinold.

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Boost Client Retention Using Email Marketing for Veterinarians

iMatrix

Email marketing is a highly effective method for driving traffic to your veterinary website and increasing engagement with existing and potential new clients. If you are a small veterinary practice, you may not always think of communicating with your clients via email but setting up an email list can help you reach those who are interested in veterinary information, pet products, and vet services.

Clients 211
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Chiropractic Practice Financing: The Four C’s Chiropractors Need to Buy a Chiropractic Business

The Strategic Chiropractor

If you are looking to buy a chiropractic business and seeking chiropractic practice financing, there are some important factors that will contribute to your success or failure to find a purchase loan. Understandably, many chiropractors have little experience or knowledge with respect to chiropractic practice financing. It certainly wasn’t a topic taught to us in chiropractic school.

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AI Programs for Chiropractic

ChiroUp

The Chiropractic AI Dilemma In the ever-evolving landscape of healthcare, artificial intelligence (AI) holds immense promise for revolutionizing various aspects of clinical care. However, AI faces significant challenges regarding the intricate realm of musculoskeletal diagnosis within chiropractic care. While AI systems have shown remarkable capabilities in specific domains, accurately diagnosing musculoskeletal pain requires complexity and nuance that presents hurdles for even the most advanced

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Supercharge Chiropractic Patient Retention and Practice Growth

Genesis

[link] Let’s face it, retaining patients is a constant challenge in the chiropractic field. Studies show that the average new patient only visits 6 times before dropping off, and the national average for chiropractic retention rates hovers around a concerning 20%. But what if you could dramatically increase these numbers and build a thriving practice that thrives on patient loyalty?

Patients 130
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How to Specialize in a Niche Population

Mike Reinold

The riches are in the niches, or so they say. Here’s how to specialize in a niche. The post How to Specialize in a Niche Population appeared first on Mike Reinold.

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Achieve better patient outcomes with red light/infrared therapy

Chiropractic Economics

As a doctor of chiropractic, you may treat patients from infants to seniors and all ages in between. And although your patients suffer from a wide range of conditions, your goal is always the same — to reduce and relieve your patients’ aches and pains while maintaining, or increasing and restoring, their range of motion and mobility without the need for expensive and possibly risky surgery, or the long-term use of potentially addictive pain medications.

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How to Attract More Chiropractic Patients Using 9 Marketing Tools

iMatrix

Can patients find your chiropractic practice online? Whether you have been a practicing chiropractor for several years or you have just opened your practice doors for the very first time, it’s important to learn how to market your chiropractic practice online and showcase your specialties to potential patients searching for the services you provide.

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Selling to a Chiropractic Associate? Best Practices for Buy-In and Buy-Outs

The Strategic Chiropractor

If you are like many veteran chiropractors, you may have considered selling to your chiropractic associate. After all, the Chiropractic Associate Buy-in or Buy-out is a common practice transition strategy for chiropractors looking to solidify the sale of their chiropractic practice in advance of heading off to retirement. In that respect, it’s a smart move and certainly can be a win-win situation for both sides — but just because it is smart and has potential to be a fair exchange, doesn

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Patellofemoral Pain Syndrome & Treating Runners

ChiroUp

As the temperature outside continues to rise, more and more people will go outdoors for hikes and runs. This also means more patients with patellofemoral pain syndrome will walk through the clinic doors. Let’s step into some rehab exercises and some running gait considerations for treating patellofemoral pain in runners. Patellofemoral Pain Syndrome Exercises There are various exercises to load the knees and the hips.

Joints 130
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Cost of Chiropractic Versus Medical Management of Adults with Spine-related Musculoskeletal Pain: A Systematic Review

ChiroOrg

Chiro.Org Blog: Patients with spine-related musculoskeletal pain who consulted a chiropractor as their initial provider incurred substantially decreased downstream healthcare services and associated costs, resulting in lower overall healthcare costs compared with medical management. A primary limitation was related to the heterogeneity and sample sizes of the populations and retrospective data sets.

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Summer Wellness Tips: Staying Active and Healthy in the Heat

Reinhardt Chiropractic

Summer is a fantastic time to get outside, enjoy the sunshine, and stay active. However, the heat can also pose challenges to maintaining your wellness and fitness routines. At Reinhardt Chiropractic, we want to help you make the most of the season while keeping your health and well-being in check. Here are some essential summer wellness tips to help you stay active and healthy in the heat.

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Using probiotics and B vitamins to boost good gut bacteria

Chiropractic Economics

Probiotics help increase the number of good bacteria in your gut, leading to many health benefits. Probiotics can also assist in the absorption of Vitamin B12, allowing the body to make better use of this critical vitamin. The idea of bacteria tends to stoke feelings of fear. Bacteria is often associated with pathogens, illness and unclean door handles.

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6 Benefits of Working With An Eye Care Marketing Agency

iMatrix

Not all marketing agencies are the same. Different types of agencies offer various services. Which type of digital marketing agency should you work with if you’re in the eye care industry? Some marketing agencies focus on fashion, while others focus on food. If you’re in the healthcare industry, a niche marketing agency like one that specializes in your niche industry can be your best bet.

Clients 172
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How the FTC Proposed Rule Will Affect Your Chiropractic Noncompete for Practice Sales or Associateships

The Strategic Chiropractor

On April 23, 2024 the Federal Trade Commission (FTC) announced a new rule banning chiropractic noncompete agreements that will absolutely impact your chiropractic practice or your chiropractic associate job. The quick summary is this: Any existing chiropractic noncompetes are unenforceable after the effective date. New chiropractors noncompete agreements are banned for most chiropractors, as of the effective date (see below for two major exceptions) The effective date will be 120 days after publ

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Chiropractic Treatment for Cuboid Syndrome

ChiroUp

Cuboid syndrome is a condition often challenging to identify and frequently misdiagnosed. Chiropractors should consider cuboid syndrome as a potential cause of lateral foot and ankle pain. Conservative treatment, particularly specific cuboid manipulation techniques, yields favorable outcomes, often leading to a decrease or cessation of symptoms post-treatment.

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Prescribing weight loss drugs? Better make sure it's covered by your malpractice policy

Physicians Practice

Exploring liability risks related to medications like Ozempic and presenting an action plan for physicians to protect themselves against malpractice litigation.

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Promising results of helium plasma jet therapy: Ruptured Achilles tendon shows faster repair

Medical Xpress: Sports Medicine & Kinesiology

What is the largest ligament in the human body? It might surprise some people that it is the Achilles tendon. Even though it is also considered the toughest ligament, the Achilles tendon can rupture, with many such injuries involving sports enthusiasts in their 30s or 40s. Surgery might be required, and a prolonged period of rest, immobilization, and treatment can be difficult to endure.

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Buying a chiropractic franchise: strategic move or path riddled with challenges?

Chiropractic Economics

At some point in their career, many doctors of chiropractic are faced with the following question: How do I start a chiropractic practice? Choosing how to begin building your chiropractic legacy isn’t something to take lightly. For most DCs, there are three options: 1. start from scratch, 2. buy an established practice or 3. buy into a franchise. All three options come with unique benefits and challenges, so choosing the correct model requires understanding how the options differ and how your ex

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A Guide to Creating a Successful Chiropractic Newsletter

iMatrix

Do you want to improve your open rates on email sends? Email newsletters provide valuable information to your patients and increase engagement among your subscribers. Creating a monthly chiropractic newsletter can keep your practice at the forefront of your patients’ minds with updates about your business while also providing educational resources about staying healthy.

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Referrals: The Transfer of Trust

DC Practice Growth

When you are looking for a plumber for your home or a hotel for a weekend away, you are likely to do some research and read some reviews. Another step of the vetting process is likely to be asking your friends or family. The reason you do this? You trust in them, and therefore trust in their recommendations, even if you have never interacted with that plumber or visited that hotel.

Clients 105
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Patient Education and Meticulous Documentation

Genesis

The Bedrock of a Thriving Chiropractic Practice The digital age has ushered in a new era for chiropractic care. While search engine optimization (SEO) effectively drives patients seeking relief from back pain and other musculoskeletal issues to your door, it often leaves them with a fragmented understanding of chiropractic treatment. Here’s where Dr.

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Expanding your practice? Here’s how to manage an unruly tech stack

Physicians Practice

When healthcare practices scale rapidly, they tend to accumulate an unruly, disharmonious tech stack that can complicate administrative, communication and marketing efforts.

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Exercise and pain education no boost for chronic pain after knee replacement

Medical Xpress: Sports Medicine & Kinesiology

Neuromuscular exercise and pain neuroscience education do not provide superior pain and function outcomes versus pain neuroscience education alone in patients with chronic pain after total knee arthroplasty (TKA), according to a study published online May 24 in JAMA Network Open.

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Time to start thinking big: The 27th Annual Salary and Expense Survey

Chiropractic Economics

When you first look at several of this year’s Salary and Expense Survey numbers, they don’t quite seem to make sense. We’ve got some big increases in practice income. The DCs in our survey billed significantly more, and then collected more, with an average reimbursement rate of about 71%. Then you get to the salary question…and on average, this year DCs are paying themselves about the same or in some cases, less.

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6 Benefits of Working With An Eye Care Marketing Agency

iMatrix

Not all marketing agencies are the same. Different types of agencies offer various services. Which type of digital marketing agency should you work with if you’re in the eye care industry? Some marketing agencies focus on fashion, while others focus on food. If you’re in the healthcare industry, a niche marketing agency like one that specializes in your niche industry can be your best bet.

Clients 130
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The Power of Facebook Data

DC Practice Growth

Facebook is arguably the most powerful marketing platform to ever exist. This is largely down to two factors. Firstly, the sheer size of Facebook! Facebook is far and away the largest social media platform right now, boasting 1.84 billion daily active users and 2.8 billion monthly active users. That’s 35% of the global population. Those are frankly mind-boggling numbers, especially when you consider that 37% of the global population do not have access to or have never used the internet, plus rou

Clients 104
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Top 3 Compliance Mistakes That Can Cost You Big

Genesis

Did you know that a whopping 25% of chiropractors face audits by Medicare every year ? Non-compliance with coding and documentation rules can lead to denied claims, hefty fines, and even legal trouble. But fear not, fellow spinal adjusters! By understanding some common mistakes and utilizing valuable resources, you can ensure your practice thrives on the solid foundation of proper documentation.

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Healthcare costs and the promise to “do no harm”

Physicians Practice

Less than 1 in 5 physicians and approximately 1 in ten residents were able to provide a price estimate within ±25% of true values across all surveyed costs, charges, and reimbursements.

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MCM Free Resources

Modern Chiropractic Marketing

MCM aims to collect and catalog resources to help evidence-informed chiropractors grow personally and professionally. Over the years, we have developed many free resources for you to aid you. Here is a list of those free resources for you. 1. Modern Chiropractic Mastery Podcast The Podcast has been running for seven years and is a leading podcast in the industry.

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Five essential elements of a successful chiropractic wellness clinic

Chiropractic Economics

This article explores five key elements for building a successful chiropractic wellness clinic, including starting with clear expectations, communicating wellness principles, leveraging behavioral psychology insights, implementing intuitive feedback systems and aligning clinical and financial expectations. As DCs, we understand our patients’ journey when they seek our care.

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