February, 2025

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14 Tips on Marketing for Chiropractors That Can Do Wonders

iMatrix

Ready for a fresh approach to attract new chiropractic patients? The chiropractic landscape is always evolving, and you might need to refresh your marketing strategies to spice things up and stand out. If you don’t know where to start, our chiropractic marketing ideas can give you some much-needed inspiration. We understand every chiropractors aspiration to widen their patient base and increase their local visibility.

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The Benefits of Spinal Manipulation in 2025: Why HVLA Still Matters

ChiroUp

Chiropractic care has continued to evolve, but one technique remains a staple in spinal health: High-Velocity, Low-Amplitude (HVLA) spinal manipulation. While various low-force techniquessuch as flexion distraction, drop tables, and instrument-assisted methodsoffer valuable benefits, todays focus is on the classic hands-on approach that delivers that satisfying "pop" during treatment.

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Update on Sports PT Residencies

Mike Reinold

Pros and cons of applying for a sports physical therapy residency program. The post Update on Sports PT Residencies appeared first on Mike Reinold.

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Why personal injury should be one of your specialty segments

Chiropractic Economics

For many DCs, personal injury (PI) is a loaded phrase they meet with a surge of apprehension. Attorneys? Lien agreements and letters of protection? MedPay and PIP? Lowball offers and delayed payments? Its easy to dismiss personal injury as more trouble than it is worth. But heres the thing: DCs who crack the PI code dont just survive; they thrivefinancially, professionally and in ways that can be transformative.

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Transforming the Health of the Culture: A Chiropractic Black History Perspective

ChiroJunky

Chiropractic care is a revolutionary act. In a healthcare system that has historically marginalized Black Americans, the ability to reclaim agency over our health is a form of resistance. For too long, the Black community has been systematically excluded from equitable access to healthcare, resulting in devastating health disparities. The structural inequities woven into the healthcare system have led to a legacy of distrust, exacerbated by exploitative medical practices, misdiagnoses, and negle

Health 130
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Chiropractic is the Heart of iHeartRadio

Planet Chiropractic

I bet you didn’t know that iHeartRadio (with over 188 million registered users) was once WOC (World of Chiropractic) Radio, owned by B.J. Palmer. Heres a timeline tracing the history from iHeartRadio back to WOC Radio and its owner, Palmer Communications. I’ve also included a few details about Ronald Reagans involvement. 2014: Clear Channel Communications.

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12 Facebook Posts Ideas for Chiropractors

iMatrix

Facebook remains one of the most active social media platforms, with 2.11 billion daily users a 5.5% increase year-over-year and 3.065 billion monthly users , reflecting a 3.44% growth. Despite the rise of new social media platforms, Facebook continues to dominate digital marketing, making it an excellent way for chiropractors to engage with current patients , attract new patients , and build trust with their target audience.

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Evaluation and Treatment of Biceps Pain

Mike Reinold

Treatment and differential diagnosis of anterior shoulder pain. The post Evaluation and Treatment of Biceps Pain appeared first on Mike Reinold.

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Aledade adds more than 500 practices for 2025

Chiropractic Economics

Aledade, the largest US network of independent primary care, has added more than 500 new primary care practices, clinics and community health centers to its network for 2025. Aledade now supports more than 2,400 primary care organizations nationwide, serving nearly 3 million patients. It works with value-based care programs, including the Medicare Shared Savings Program (MSSP), Medicare Advantage, Medicaid and commercial insurance.

Health 130
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Temporal Trends and Geographic Variations in the Supply of Clinicians Who Provide Spinal Manipulation to Medicare Beneficiaries: A Serial Cross-Sectional Study

ChiroOrg

Chiro.Org Blog: Most clinicians who bill for SM services to Medicare beneficiaries are chiropractors. The supply of Medicare-active SM providers varies widely by state. The overall supply of SM providers under Medicare is declining, while the supply of nonchiropractors who provide SM is growing. Since SM is recommended for first-line treatment of low back pain, adequate access to SM is needed to provide equitable spine care for older US adults.

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How physician practices can avoid a power outage

Physicians Practice

Whether caused by harsh weather events, mandated rolling black or brown-outs or an unreliable grid power outages cause tremendous strain to a practice.

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How to Maximize Google Ads for Doctors

iMatrix

When a person needs the services of a trusted healthcare provider, they usually turn to Google search for recommendations. Google has been a game changer in the healthcare industry, and doctors who know how to play the game get an edge over others. That’s why online visibility is vital for any healthcare professional. Google can be a powerful tool for improving one’s online presence, and Google PPC ads can be one of the most efficient ways for doctors to increase their brand awarenes

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Common procedures for chronic spine pain found to offer little to no relief

Medical Xpress: Sports Medicine & Kinesiology

Researchers from McMaster University and collaborating institutions found that commonly performed interventional procedures for chronic non-cancer spine pain may provide little to no pain relief when compared with sham procedures.

Spine 105
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Are You Ready for Objective Implant Ratings? 

Orthopedics This Week

The American Joint Replacement Registry (AJRR) has announced that the Orthopaedic Data Evaluation Panel (ODEP), a UK-based independent group of clinical and non-clinical orthopedic experts, has approved use of AJRR data to support manufacturer applications for 3- and 5-year benchmarks for total hip replacements, total knee replacements, and unicondylar knee replacements.

Joints 98
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Expand your practice with nutritional testing

Chiropractic Economics

When patients eat poorly, they often feel bad, and this can hinder their recovery and response to caresometimes healing more slowly than expected or not at all. Incorporating nutritional testing into my practice stemmed from a desire to provide more effective and individualized treatment plans. An estimated 90% of Americans fail to meet their daily nutrient needs from food alone, making nutritional testing a valuable tool to identify and address deficiencies.

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The brain perceives unexpected pain more strongly

ScienceDaily: Back and Neck Pain

Researchers used visual threat manipulation in the virtual reality environment and thermal stimulation to investigate how the brain perceives pain. They found that the brain perceives pain more strongly when the perceived pain is out of alignment with reality. In particular, pain was amplified when unexpected events occurred.

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12 strategies to reduce practice staff burnout

Physicians Practice

Discover 12 proven methods to lessen medical practice staff burnout, boost employee well-being, and maintain a thriving healthcare environment.

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Why do so many pain patients say their symptoms were ignored? [s]

PainScience

Eileen Davidson, a Canadian advocate for patients with pain, describes what is was like for her to struggle with rheumatoid arthritis for much too long before diagnosis : For years I knew there was something seriously wrong with me but no one would listen to me when I brought it up. I thought it was all in my head. I thought I was crazy. I thought I was being dramatic.

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Dancing your way to fitness: Study shows health benefits of free-form dance are comparable to conventional exercise

Medical Xpress: Sports Medicine & Kinesiology

Forget sneakers or cleats and put on those boogie shoes, as new research from Northeastern University finds that dancing can have the same health benefits as running and other forms of exercise.

Exercise 102
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Viscogliosi Brothers Buy Stryker Spine

Orthopedics This Week

Tony, John and Marc Viscogliosi, with this purchase of Strykers Spine business, are the undisputed, most consequential entrepreneurs, financiers and creators in the largest sector of medicine, musculoskeletal care. Here are the incredible details. The post Viscogliosi Brothers Buy Stryker Spine first appeared on Orthopedics This Week.

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Why your practice needs search engine optomization (SEO)

Chiropractic Economics

As a DC, you want to help as many patients as possible. That means reaching the people interested in chiropractic care or other holistic services you may provide. Today, patients are turning to the internet to find health providers. A well-optimized website is key to making sure your practice stands out from the competition. Search engine optimization (SEO) is the strategy that can help your practice increase its online visibility, attract new patients and ultimately grow.

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Why Blogging Matters for Chiropractic Websites: 5 Benefits You Need to Know

The Chiro Website Pro

In todays digital age, having a strong online presence is crucial for any business, including chiropractic practices. One of the most effective ways to enhance your chiropractic websites visibility, engage with your audience, and establish your authority in the field is through Blogging for Chiropractic Websites. Blogging is not just a trend; its a powerful tool that can significantly impact your practices growth and success.

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How workplace safety impacts patient care

Physicians Practice

Andrea Greco, SVP of Healthcare Safety at CENTEGIX, explains how workplace violence impacts patient care.

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How do you treat rotator-cuff tears?

ScienceDaily: Back and Neck Pain

For those over 40, it's a common injury with different treatment options to try.

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First female runner could soon break the 4-minute-mile barrier

Medical Xpress: Sports Medicine & Kinesiology

On May 6, 1954, Roger Bannister pushed through the finishing tape at Iffley Road track in Oxford, England, and collapsed into the arms of friends after becoming the first human to run a mile in less than four minutes.

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The Real Story Behind Globus’s Nevro Deal

Orthopedics This Week

40 prospects, 9 tire kickers and 1 serious buyer, Globus Medical. Four years ago, Nevro was worth more than $5 billon. Globus is paying $250 million for Nevro, who, by the way, has about $290 million in cash and investment. Heres the back story of how Globus negotiated for and landed Nevro. The post The Real Story Behind Globuss Nevro Deal first appeared on Orthopedics This Week.

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Grow your chiropractic practice with public speaking

Chiropractic Economics

Would you like to find an effective marketing method that can help you attract more patients to your chiropractic practice? I have found that public speaking is one of the most powerful ways to acquire many new patients. As a DC, public speaker and marketing coach, I have found most healthcare practitioners have not added public speaking to their weekly chiropractic marketing plan.

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Blogging Tips for Chiropractors: Writing Content That Converts Readers into Patients

The Chiro Website Pro

In todays digital age, having a strong online presence is crucial for chiropractors looking to grow their practice. One of the most effective ways to achieve this is through blogging. Not only does blogging help you establish yourself as an authority in your field, but it also drives traffic to your website and converts readers into patients. However, creating content that resonates with your audience and encourages them to take action requires a strategic approach.

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How to write an employee handbook for practice staff

Physicians Practice

Create an employee handbook for your medical practice to reduce legal risks, align staff with clear HIPAA and anti-discrimination policies, and foster a transparent, patient-focused environment.

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Using Google Ads to Attract Top Talent in 2025

Practice Promotions

In 2025, the demand for skilled physical therapists is at an all-time high. With the growing emphasis on rehabilitation and wellness, clinics need innovative strategies to attract top talent in this competitive field. One powerful yet underutilized tool is Google Ads. Leveraging Googles advertising platform can give your recruitment strategy a significant edge by reaching ideal candidates with precision and efficiency.

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Elite athletes can struggle to heal hidden crash scars

Medical Xpress: Sports Medicine & Kinesiology

For competitors in high-speed sports, crashes are an inevitable risk, yet many elite athletes say it can be tough to get back on their bikesor skiseven if their body heals. Some never recover.

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Two Hormones Slow OA – Amazing Mouse Study

Orthopedics This Week

Kind of a big deal. Apparently, in years past, somebody forgot to specify gender when they were ordering mice for osteoarthritis (OA) lab studies. Why does that matter? The post Two Hormones Slow OA Amazing Mouse Study first appeared on Orthopedics This Week.

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The state of integrative medicine and chiropractic

Chiropractic Economics

Let’s face it- Healthcare isn’t what it used to be. Gone are the days of isolated practices operating in their own silos. Today, patients expect (and deserve) something better. They want healthcare thats coordinated, comprehensive and focused on their unique needs. Thats where integrated medicine and chiropractic come in, offering a modern approach to care that combines the best of all worlds: natural healing, evidence-based treatments and a collaborative team of experts.

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The Ultimate Guide to Google Ads for Chiropractors: Attract More Patients Today

The Chiro Website Pro

In todays digital age, having a strong online presence is crucial for chiropractors looking to grow their practice. With millions of people searching for health-related services online every day, Google Ads for Chiropractors has become one of the most effective ways to attract new patients. Whether youre a seasoned chiropractor or just starting your practice, this guide will walk you through everything you need to know about using Google Ads to grow your patient base.

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Practice succession planning steps

Physicians Practice

Most physicians are caught on the entrepreneur merry-go-round, dealing with business issues, family, staff, banks and so on, and find it difficult even to plan this years strategy, let alone figure out whether its time to sell.

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10 Benefits of Prenatal Chiropractic Care

Beecher Chiropractic

Houston Chiropractor Comments: During the journey of pregnancy, the body undergoes many changes to help accommodate a growing baby and prepare for delivery. For some women, this can mean pain and discomfort. Chiropractic care during pregnancy doesnt just benefit women who are experiencing pain. Prenatal chiropractic care is for all pregnant women looking for prenatal and postnatal benefits.

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Examining athletic trainers' role in treating and preventing concussions in women's rugby

Medical Xpress: Sports Medicine & Kinesiology

Rugby is a fast-growing international sport that has gained popularity in the U.S. in recent years, particularly at the high school and college levels. In the next decade, the U.S. is scheduled to host the 2031 men's Rugby World Cup and the 2033 women's Rugby World Cup, bringing the sport further into the mainstream.