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Become the Corporate Chiropractor in Your Town (Part 2): Comprehensive Marketing Strategy

Modern Chiropractic Marketing

In part one of Becoming the Corporate Chiropractor in Your Town, we made a business case for the concept of providing On-Site Chiropractic at local corporations. Figure 1: An analysis of internal data- OptumHealth Client Data, 2011- Found the treatment of orthopedic conditions is the top cost category at 17%.

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Is Hiring Associates a Waste of Time?

DC Practice Growth

What are you trying to achieve: Generally when I ask a chiropractor why they want to hire an associate I basically get a variation of one, or both of the following, I want more time, Or I want more money! There is a tipping point where it changes more favourably for the practice owner, which I address towards the end of this “white paper”.

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