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Email marketing is not dead

Chiropractic Economics

Email marketing allows you to maintain a personal, professional relationship with your patients while driving engagement and building loyalty. Social media is ubiquitous, and patients seem to be constantly glued to their phones, scrolling through posts and stories. billion in 2025. billion in 2025.

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Precision in patient care requires precision in diagnosis

Chiropractic Economics

The care you render to your patients requires precision. Your examination, manipulation and treatment plan require precision; however, precision in your diagnosis is often overlooked. The success of precision chiropractic care — and patient care as a whole — hinges on a critical factor: precision in the diagnosis.

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A letter from the editor

Chiropractic Economics

Welcome to Issue 1 of 2025, which looks inside the publics growing interest in immunity, longevity and healthy aging. This issue delves into the intricate interplay of immunity with lifes length and quality, exploring how DCs can enhance these vital aspects of patients well-being. In this issue’s letter from the editor, Gloria N.

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Letter from the editor

Chiropractic Economics

Hall, Editor-In-Chief As you plan your 2025 purchasing strategy, the Chiropractic Economics 2025 Buyers Guide will be your go-to resource and gateway to potential new revenue sources to drive your practice forward and improve patient care. VR is being used to create immersive educational experiences for patients.

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SCU awarded $1.7 million NIH R01 grant for back pain research

Chiropractic Economics

“We are thrilled to have the NIH’s backing of this potentially transformative research that will inform policies at Medicare and benefit the millions of people suffering from back pain who need safe and more effective treatments for their condition,” said Whedon. “A

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SCU awarded $1.7 million NIH R01 grant for back pain research

Chiropractic Economics

“We are thrilled to have the NIH’s backing of this potentially transformative research that will inform policies at Medicare and benefit the millions of people suffering from back pain who need safe and more effective treatments for their condition,” said Whedon. “A

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Congress reintroduces Chiropractic Medicare Coverage Modernization Act

Chiropractic Economics

The Chiropractic Medicare Coverage Modernization Act, bipartisan legislation that would increase patient access to Medicare-covered services provided by doctors of chiropractic, was reintroduced Jan. 16 in both the US House and US Senate. The Chiropractic Medicare Coverage Modernization Act ( H.R. Tammy Baldwin (D-Wis.), Chris Coons (D-Del.),