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Heat vs. Cold Therapy: Which is Best for Musculoskeletal Injuries

ChiroUp

22) When to Use Heat Therapy Lower Back Pain : Heat therapy is recommended for managing non-specific low back pain in acute, sub-acute, and chronic phases. Clinical practice guidelines from the Annals of Internal Medicine support heat therapy for reducing pain and improving function across these stages. (26)

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The Top 3 Nerve Flossing Techniques Every Chiropractor Must Know—And Why You Can’t Ignore Them

ChiroUp

With evidence supporting its role in reducing symptoms for a wide range of conditions—lower back pain, neck pain, sciatica, carpal tunnel, and shoulder impingement, to name a few—nerve flossing is a must-know for every practitioner. 2022 Dec 30;1(aop):1-4. 2022 Aug 11;27(04):665-71.

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Targeting Specific Audiences: Personalized TikTok Ads for Chiropractic Care

ChiroCandy Marketing

As of 2022, TikTok has over 1 billion monthly active users, with over 125 million monthly active users in the United States alone. billion people use TikTok every month as of February 2023, up from 1 billion monthly active users in 2022 ( SOURCE ). Chiropractic care is proven to address back pain issues.