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A modern marketing approach to chiropractic care

Chiropractic Economics

Read Chiropractic Economics ‘ interview with Steven Knauf, DC, Vice President of Chiropractic and Compliance at the Joint Chiropractic. Knauf began his career with The Joint in 2011, and after spending four years as a doctor of chiropractic in-clinic, he assumed the role of senior DC for 13 of The Joint Corp.

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The top 6 common myths about chiropractic treatment

Canadian Chiropractic Association

The statement outlines the industry’s standard practice to not require a physician referral for the reimbursement of eligible treatments provided by paramedical providers. From these observations, a diagnosis will be provided, and a treatment plan developed in collaboration with the patient – according to their needs and goals.

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Making the Business Case for On-Site Chiropractic at Corporations

Modern Chiropractic Marketing

Below in the 2011 OptumHealth Client Data study, they found that the treatment of orthopedic conditions is the top cost category coming it at 17% of medical expenses. Key Takeaway #3: Orthopedic/Musculoskeletal conditions are the highest distribution of medical expenses based on OptumHealth Client data of 2011.

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Become the Corporate Chiropractor in Your Town (Part 2): Comprehensive Marketing Strategy

Modern Chiropractic Marketing

Figure 1: An analysis of internal data- OptumHealth Client Data, 2011- Found the treatment of orthopedic conditions is the top cost category at 17%. Figure 2: More than 80% of spine costs are associated with non-surgical treatments. I like to break down our corporate chiropractic marketing strategy into 3 phases.